Projects Archive

제주 스위트몽키

aplan-company interpreted the identity of Sweet Monkey, Korea's largest banana producer, through media art, presenting a media mural in Jeju that combines painted mural work with projection mapping. Imagery layered over a creative mural representing the brand transformed a static painting into an immersive media mural. Banana trees sway and fruit falls, rendering the atmosphere of a tropical forest so that visitors feel they are standing inside it. Working as a mural by day and a media mural by night, a single wall can be read in two ways. Meet the moment a brand's story begins to move across a wall.