Projects Archive

렉스턴 NEW ARENA 프로모션 캠페인

For KGM's Rexton NEW ARENA promotional campaign, aplan-company built a one-day class as a hands-on programme combining exercise with media art. Rexton NEW ARENA, aplan-company and athlete Jang Eun-sil came together to share a passion for training while participants' movement was visualized as media art. Projection mapping left the trajectory and energy of each movement on screen, so every participant's effort became a work of its own. Rather than describing the brand's image of strength, the campaign let participants experience it through their own bodies. Experience a moment where training meets media art.