Projects Archive

하나 멤버스 라운지 마스코트 오브제

aplan-company produced brand character objects for Hana Bank's newly built Hana Members Lounge in Hongdae. Matching the character of the neighborhood, the design departed from the brand mascot's standard form toward a freer, more playful concept, delivered through both design and fabrication. The scale and placement of the pieces were adjusted to soften the impression of a financial space and make younger visitors comfortable staying there. The characters were positioned at key points along the circulation route so they act as guides through the space. It is a project that redrew a brand's face to suit the character of a place.