Projects Archive

Media;Fit <걷고 싶은 길>

Media;Fit <A Path Worth Walking> was created along the second basement corridor of Gachon University Gil Hospital. Taking the character of a hospital into account, we proposed and realized projection mapping content that carries a natural landscape down the length of the corridor. Generative AI imagery of the four seasons flows at walking pace, turning a passage meant only for transit into a place worth pausing in. By adding light and image to a route patients, families and staff walk every day, the ordinary path itself was reinterpreted as an experience of recovery. Media;Fit is aplan-company's space-tailored media art subscription service, designed and operated around the conditions of each site.