Projects Archive

《adidas Originals by JENNIE》

aplan-company joined the 《adidas Originals by JENNIE》 campaign at LAYER 41 in Seoul. We reinterpreted the identities of both the brand and the artist in the language of media art, building an immersive room that served as a campaign set and an exhibition at once. Generative AI visuals and full-surface projection wrapped the space, letting visitors step inside the campaign image itself. The brand's mood and color were translated into layers of light, completing the room as a work in its own right. Where a brand meets art, a space expands into something far beyond a shoot.