Projects Archive

BTS 제이홉 전시 《AND WHAT?》

aplan-company contributed interactive staging to 《AND WHAT?》, HYBE's exhibition for BTS's j-hope. Within an exhibition built around the artist's music and performance, we planned and realized interactive sections that respond to visitors' movement. The moment a visitor stands before the work, the screen answers, drawing the viewer into a scene of the exhibition. The density of the technical staging was tuned so as not to compete with the artist's identity and palette, letting content and interaction flow together. An exhibition experience in which the audience becomes part of the work.