Projects Archive

현대 VR 스테이션

aplan-company produced the spatial artwork for Hyundai VR Station, the VR theme park operated by Hyundai IT&E. Matching the character of virtual reality content, sculpture and art painting were combined so that visitors feel they have entered another world the moment they step inside. Each experience zone was given a distinct atmosphere, so users sense the shift as they move through the venue. The visual language was chosen for the Gangnam location and its primary audience. The project made the virtual experience begin in real space.