Projects Archive

미국 팝업 트럭 랩핑 홍보 캠페인

aplan-company carried out a pop-up truck wrapping campaign supporting HITEJINRO's expansion in the United States. The full exterior of a large truck was wrapped in brand artwork, turning a moving vehicle into a promotional space in itself. The campaign was run in connection with a local distribution network carrying four HITEJINRO products across roughly 150 stores in California, Arizona, Washington and beyond. Design planning and fabrication were delivered together, aimed at imprinting the brand visually on local consumers. It proposes a way for a brand to become an advertisement traveling the road.