Projects Archive

《Digital-Analog Future》

Gentle Monster filled some 10,000 square meters across three floors of SKP-S, Beijing's foremost luxury mall, with the brand's distinctive sensibility. The display theme was 'Digital-Analog Future' — the past seen from the future and, at once, the future seen from the past. The collision of those two imagined worlds led to the image of Mars: an unknown expanse humanity has long sought to reach and still has not. Gentle Monster packed the space with objects that reinterpret the Mars once imagined in the past through the perspective of the future. aplan-company was responsible for fabricating and installing the large-scale sculptural objects placed throughout the space. We joined the process of turning a brand's imagination into built form.