Projects Archive

단양 제천 홍보 영상 <BLOOM>

<BLOOM>, a regional promotional film for Danyang and Jecheon produced with the Korea Tourism Organization, is a performance film created in connection with the Korean National Ballet. Using the region's landscape as a stage for the dancers' movement, it approached the work as an art film rather than following the conventions of tourism promotion. Mountains, lakes and caves — the distinctive terrain of Danyang and Jecheon — were used as the structure of each scene, so place and choreography reveal one another. aplan-company handled cinematography, editing and performance direction together, conveying the impression of the region through a new sensibility. Meet Danyang and Jecheon, read through dance.