Projects Archive

미디어 벽화 <I FERSH>

An industrial district once felt bleak and monotonous is transformed, through the energy of art and light, into a place filled with hope. To lead that change in the Namdong Industrial Complex in Incheon, aplan-company presented <I FRESH>, a media mural — a new form of public media art combining advanced technology with artistic sensibility. Going a step beyond conventional murals, it joins digital technology, vivid color and lively motion, adding movement to a still painted surface. By day it works as a mural; by night, with projection mapping layered over it, as a media mural — one wall with two faces. Elements within the mural move as if alive, brightening a once-dim setting through distinctive motion and staging. Experience a changing city through aplan-company's media mural.