Projects Archive

삼성 스페이스 사운드바 CF 광고

aplan-company contributed visual direction to the commercial for the Samsung Space soundbar. The expansion of the product's sound was realized through projection mapping using real light, making an invisible element visible on screen. Rather than relying on post-production graphics, scenes were built on set where light fills the room, so the space around the product itself transforms. Color and motion density were tuned to the tone of the commercial so the product remains the center of the frame. A work that carries the moment sound becomes space onto the screen.