Projects Archive

김시원 <어울렁 더울렁> (with 팝핀현준) MV

aplan-company produced the music video for Kim Si-won's <Eoulleong Deoulleong> (with Popping Hyunjoon). Following the structure of a song where vocals rooted in Korean traditional music meet Popping Hyunjoon's dance, tradition and street dance cross within a single frame. Scene transitions and cutting pace were designed so that two distinct genres sit together on one rhythm rather than collide. aplan-company carried out the full production, from planning through filming and editing. It is a work that carries the song's theme of harmony into the composition of the image.