Projects Archive

김시원 <봄비> MV

aplan-company produced the music video for Kim Si-won's <Spring Rain>. The song's lyrical sensibility was realized through projection-mapped backgrounds, placing the artist inside a frame composed live on set. Imagery of rain and water carried the feeling of the season and the mood of the song visually. Rather than relying on built sets or post-production compositing, the approach transformed the space with light alone. A music video in which sound and light run along the same grain.